Apresentação
YouthProAktiv, in Consortium with iCmedia and the University of Lisbon, is a proud partner of the international project, the Influencers Trust Label, co-funded by the European Commission. The project aiming at the development of a Trust Label for Influencers to increase citizens’ awareness about what is, and what is not quality and reliable information.
In recent years, the figure of “influencers” has become gradually established, designating those profiles that come from the cultural, sports, artistic, political, or business fields among others, and whose opinions implies influence on the decisions of different social groups, playing an increasingly important role in the shaping of public opinion. In this context, the project has developed a model that can be used by influencers as a tool to guarantee to their followers the reliability of the information content divulgated through their channels.
Data de inicio: 01/06/2020 / Data de fim: 01/06/2021
Equipa
Carla Baptista – Coordenadora
(ICNOVA)
Ioli Campos
(ICNOVA – iNOVA Media Lab)
Recursos
Influencers Trust Label (ITL)
Influencers Trust Label es una etiqueta de transparencia y confianza impulsada y co-financiada por la Unión Europea, que legitima y apoya la labor de los creadores de contenido. El proyecto ha sido desarrollado por iCmedia, la Universidad Nova de Lisboa (FCSH) y YouthProAktiv como socios principales y NewLink como colaborador.
El Libro Blanco de la Influencia Responsable (LBIR)
El Libro Blanco de la Influencia Responsable (LBIR) analiza en profundidad el ecosistema de los creadores de contenido digitales y su impacto en la sociedad. El LBIR ha sido cofinanciado por la Unión Europea y desarrollado por iCmedia, junto con ISEM Fashion Business School y la colaboración de NewLink y ConEse Consulting.
Ligação à sociedade
Plataformas
