Presentation
YouthProAktiv, in Consortium with iCmedia and the University of Lisbon, is a proud partner of the international project, the Influencers Trust Label, co-funded by the European Commission. The project aiming at the development of a Trust Label for Influencers to increase citizens’ awareness about what is, and what is not quality and reliable information.
In recent years, the figure of “influencers” has become gradually established, designating those profiles that come from the cultural, sports, artistic, political, or business fields among others, and whose opinions imply influence on the decisions of different social groups, playing an increasingly important role in the shaping of public opinion.
In this context, the project has developed a model that can be used by influencers as a tool to guarantee to their followers the reliability of the information content disseminated through their channels.
Start date: 01/06/2020 / End date: 01/06/2021
Team
Carla Baptista – Coordinator
(ICNOVA)
Ioli Campos
(ICNOVA – iNOVA Media Lab)
Resources
Influencers Trust Label (ITL)
Influencers Trust Label is a transparency and trust label promoted and co-financed by the European Union, which legitimizes and supports the work of content creators.
The project has been developed by iCmedia, the Nova University of Lisbon (FCSH) y YouthProAktiv as main partners and NewLink as a collaborator.
The White Book of Responsible Influence (LBIR)
The White Paper on Responsible Influence (LBIR) takes an in-depth look at the ecosystem of digital content creators and their impact on society.
The LBIR has been co-funded by the European Union and developed by iCmedia, together with ISEM Fashion Business School and the collaboration of NewLink and ConEse Consulting.
Engagement with society
Platforms
